Reflections

Longer-form thinking on AI-native marketing operations — what’s working, what’s changing, what comes next.

Longer-form pieces that step back from the daily practice to ask the bigger questions — what AI-native marketing operations actually look like, what’s changing about how marketing teams should work, and what I’ve gotten wrong. These are periodic rather than scheduled: they happen when enough pattern-level observations accumulate to be worth synthesizing. The Journal has the contemporaneous notes from the practice.

01

The Year It Stopped Being an Editing Problem

I rebuilt my writing tools ten times in a year before I saw the problem was never the editing — it was everything upstream of it.

Jun 30, 2026

02

The thing that helps me think can’t remember doing it

Why the part of my AI setup I value most is the part that slows me down — and what that revealed about who keeps what.

Jun 10, 2026